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Start Here: Doing Herbs Better

Nicole • July 6, 2024

Hi, I'm Nicole Williams and I want to welcome you to my certified organic medicinal plant farm and nursery, located on the beautiful North Fork of Long Island, NY.  We are leading the way with small scale herb farming that does not compromise on quality or ethical agriculture, all grown right here in the US.  Please get to know a little about us and the dried herbs we market. 

We are a small scale farm 

Our farm is 7 acres, but the bulk of the herbs are grown in our one acre medicinal plant garden--featuring over 50 raised beds laid out for ease of care and efficiency.  This allows us to hand tend all of the herbs and beds, employing regenerative growing practices like no-till.  The rest of the farm is kept in pasture for our horses and chickens, with a few unmaintained buffers for native wildlife, birds, and insects.


The only inputs are our farm made compost and vermicompost 
We are USDA certified organic through NOFA-NY.  But we are beyond organic and hold ourselves to the highest standards of what we consider to be regenerative, closed-loop agriculture.  Rather than use approved inputs and chemicals, we keep ahead of pests and challenges by staying small and focusing on soil and plant health.


We control the whole process, from start to finish 
We start, grow, harvest, dry, process, and store all our herbs on farm.  The plant material passes through very few hands from field to shelf to end user.  Nothing sits in a moldy warehouse in a foreign country, waiting to cross oceans.  All our herbs are small-batch harvested at peak potency, and immediately dried. It doesn't get more local than this. If you want to learn more about the global herb trade, please read
Ann Armbrecht's The Business of Botanicals, and visit her work at the Sustainable Herbs Program.


We handle our own content and storefront
We are growers, but we are gardeners, herbalists, plant lovers, and online shoppers too.  We understand having an easy to navigate online storefront is key to consumer confidence.  All our photos are our actual herbs and products--no stock images.  Our signature 1 ounce pouch is the right size for the majority of users--it's approximately 1 month of tea, or 6-12 months of tinctures or infused oils.  Our prices reflect the true cost of bringing high quality products to the market through transparent and sustainable practices, including paying a living wage to the helpers who hand care for the herbs. 


I hope you will support us as we work hard to do herbs better!

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